"First, Mr. Ford tells you what the job is. Storyteller. Then he tells you how he thinks about his audience. He wisely considers them customers. Finally, he reveals the secret to becoming a big star - have a lot of customers.
In other words, if you want to be a successful actor, you must build your customer base. You must attract an audience.
"This is just a fact of life in our business. Entertaining the audience is what you will get paid for. Whether you ply your trade anonymously behind a microphone, appear in Broadway musicals, act in commercials, sing for your supper, do your thing in sitcoms or soaps, make independent films, or interpret Shakespeare in the park - your primary focus (as a business person) should be the audience – the paying customers.